Very much a family concern for more than six decades, Sunset’s history has been closely identified with the Lane family.
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“Laurence W. Lane (1890-1967). As a publisher for 31 years, Larry Lane always made his guidelines for the magazine unmistakably clear ... ‘To render a regional service not duplicated by other media, Sunset must adhere to a policy of not being all things to people.’”
May 1973, p. 328.
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Mel and Bill Lane
July 1989
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Following the 1929 purchase of the magazine by Laurence W. Lane, pages in the magazine proclaimed  “a new Sunset Magazine.”
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The first Lane cover, February 1929.
From original oil painting by Maurice Logan, collection of Bill and Jean Lane.
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The Lanes on the lawn at Sunset, circa 1956. From left: Bill, Jean, Larry, Ruth, Mel, and Joan.