1.  Sunset Western Market Almanac (1989), p. 7. As reported in the Statistical Abstract of the United.  States, the 13 Far Western states in 1994 were the sixth largest international economy; see Tables 696 and 1347 (Washington, D.C. : Government Printing Office, 1997). [Back]

2.  Some of the magazines cited in this paragraph have ceased publication (e.g., the Overland Monthly.  and Scribnerís), while others have changed editorial direction (e.g., The New Yorker and The Saturday Evening Post). [Back]

3 Sunset (May 1898), inside cover advertisement for Hotel Del Monte.[Back]

4.  Paul C. Johnson, "Introduction," The Early Sunset Magazine 1898-1928 (1973), p.11.[Back]

5.  It was as if social awareness had reached a critical mass around 1900 that set reform activity going as a major, self-sustaining phenomenon of early twentieth-century America. Interpretations of the Progressive Era (1900-1914) differ sharply ranging from conservative, Richard Hofstadterís The Age of Reform: From Bryan to F.D.R. (New York : Alfred A. Knopf, 1959), to liberal, Robert H. Wiebeís The Search For Order, 1877-1920 (New York: Hill and Wang, 1967), to left-wing, Gabriel Kolkoís The Triumph of Conservatism: A Re-interpretation of American History, 1900-1916 ([New York]: Free Press of Glencoe, [1963]). Other works that interpret particular Western aspects of the period are William Deverell and Tom Sitton, eds., California Progressivism Revisited (Berkeley : University of California Press, 1994); Robert Paehlke, Environmentalism and the Future of Progressive Politics (New Haven: Yale University Press, 1989); Tom Sitton, John Randolph Haynes: California Progressive (Stanford, CA: Stanford University Press, 1992); Robert E. Hennings, James D. Phelan and the Wilson Progressives of California (New York: Garland, 1985); and Hiram Warren Johnson, The Diary Letters of Hiram Johnson, 1917-1945, edited by Robert E. Burke (New York: Garland, 1983).[Back]

6.  Des Moines Register, Sept. 15, 1928, p. 11.[Back]

7.  Laurence W. Lane, Jr., The Sunset Story (1973), p. 18.[Back]

8.  Ibid., p. 27.[Back]

9.  Ibid., p. 27. [Back]

10.  Ibid., p. 28.[Back]

11.  Neil Morgan, Westward Tilt, The American West Today (1963), p. 20.[Back]

12.  Looking In on Sunset: With Wallace Stegner (Sunset Video, 1978).[Back]