In its hundred years of publication, Sunset has had a varied and fascinating history as a part of Western American culture. The reminiscences and essays here present various ways of looking at that history.

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Magazine
L.W. "Bill" Lane, Jr provides first-hand insight into the workings of Sunset Maghazine based on his  lifetime, work in the business held by his  family for over sixty years.

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Influences
Dr. Kevin Starr, noted historian, author, and California State Librarian, provides a fascinating perspective and appreciation of the interplay between the emerging Western culture and the pages of Sunset magazine and the influence of the magazine on that culture over the course of the last hundred years.

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Books
Melvin B. Lane describes the successful book publishing operations of Sunset.

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Eras
Dr. Tomas Jaehn, curator for American and British History at the Stanford University Libraries, delves into the changes brought about by the four different eras of ownership of the magazine.